Primer&Co. creates richly designed digital narratives that aim to expand what is possible in the interactive medium. We are dedicated to highlighting, exploring, and sharing the most interesting and complex ideas in the world, through the power of narrative and visual design.
We believe there is an unmined field in online visual storytelling that is somewhere that is less serious than a white paper and more worthy of your time and attention than a tweet or listicle. Our own user testing*, as well as independent market research, has shown that data retention increases dramatically when complemented by narrative and rich visual media.
From 2015 to 2019, we ran a web magazine called Primer Stories. It is now closed, and you can explore the archives here.
Primer&Co. has offices in Seattle and San Francisco, and still offers custom storytelling solutions to mission-drive organizations. Say hello.
* In a series of tests in 2017, we leveraged the audience from our web magazine, Primer Stories, to see if we could prove that dynamic visuals increase knowledge comprehension and retention. Results between users who viewed plain text versus illustrated Primers showed an increase in knowledge retention of 23%. Reach out to us to hear more.