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Primer&Co.
Mixed Media, 2014-2019
Primer&Co. is the publisher of Primer Stories, a series of highly illustrated interactive articles that pushed the digital publishing medium forward in new ways.

Primer Stories is now on permanent hiatus, but our award-winning studio Primer&Co. is still active, focused on doing good work for mission-driven clients. If this sounds like you, don't hesitate to reach out.
  • Primer&Co.
  • Mixed Media, 2014-2019
Primer&Co., and its online magazine, Primer Stories, was a series of highly illustrated interactive articles that pushed the digital publishing medium forward in new ways.

Primer Stories is on permanent hiatus, but Primer&Co. still operates as a creative collective that occasionally does good work for the right mission-driven client. If this sounds like you, don't hesitate to reach out.
  • “Oh wow. Now this is web-native storytelling.”
  • CHRISTOPHER MIMS
    — WALL ST. JOURNAL
  • "Primer stories saves the Internet from itself one GIF at a time."
  • — KQED
  • "Storytelling taken to yet another level!"
  • — SMASHING MAGAZINE
  • "The team at Primer&Co. does amazing work."
  • AMY KAPIT
    — HUMAN RIGHTS WATCH
  • "Working with the Primer team was a total pleasure."
  • ARIEL RUBIN
    — INTERNATIONAL COMMITTEE OF THE RED CROSS
  • "Primer Stories has created dialogue with our supporters, elected officials, and the press."
  • SANDRA MEOLA
    — NY/NJ BAYKEEPER
WEBBY HONOREE
2016
WEBBY FINALIST
2017
WEBBY FINALIST
2018
WEBBY WINNER
BEST PRACTICES
2018
CLIENTS
THE PRIMER TEAM
  • Joe Alterio
    Partner

    @joealterio
  • Tim Lillis
    Partner

    @narwhal_tim
  • Michiko Swiggs
    Development Lead

    @michiko_swiggs
  • Patrice Embry
    Project Lead

    @pembry
COMPLEX IDEAS, BEAUTIFULLY EXPLAINED.